Buy/Drive/Burn: The $40,000 Luxury Sedan Answer for 2018

Corey Lewis
by Corey Lewis

Perusing the responses to Matthew Guy’s QOTD post about the ideal $40,000 vehicle, three sedans kept surfacing in the comments. All three were compact, all of them had engines of identical displacement, and all of them were restrained by a price ceiling — meaning no optional extras.

Today we’ll narrow the $40,000 field to these three, and see which one you’d buy with your own bank’s money.

We end up with very different sedan offerings today, due to methodology: The trim selected is the closest possible to $40,000.

Cadillac ATS

Built atop GM’s Alpha platform with the CTS, the ATS was a new compact sedan venture for Cadillac — its first compact model since the ill-fated Cimarron. Sales since its 2013 debut haven’t been as strong as General Motors prefered, leading to an announcement earlier this year that 2018 would indeed be the final year for the sedan version of the ATS. The coupe lives on — for now. Our strict budget of $40,000 allows us only the base, all-wheel drive ATS. Equipped with the boosted 2.0-liter Ecotec, the ATS distributes 272 horsepower and 295 lb-ft of torque to all four wheels via an eight-speed automatic. $37,495.

Jaguar XE

Jaguar’s XE compact sedan debuted for the 2016 model year. Jaguar waded once more into a sedan segment it abandoned a few years before, repressing memories of the shockingly bad Mondeo Leather Edition (also known as the X-Type). The XE shares Jaguar’s iQ platform with the F-Pace CUV and its larger sedan brother, the XF. Jaguar offers a stunning 34 trim levels of the XE, which is surely a modern record for sedan variation. Today we can afford the 6th trim from the bottom of the barrel, which is known as the 20d Premium. That d stands for diesel, so the 2.0-liter engine here makes 180 horsepower, but 318 lb-ft of torque. All that torque goes to the rear wheels via the eight-speed automatic. $39,825.

Mercedes-Benz C-Class

The C-Class is nothing new for the three-pointed star, which has produced the 190E’s successor since the early 1990s. The model’s fourth generation debuted for the 2015 model year, adding a cabriolet offering to the sedan and coupe lineup in North America. Other markets still have the option of a C-Class wagon. It’s the most expensive car of our trio, which means the absolute cheapest C300 is our specification today. The turbocharged 2.0-liter delivers 241 horsepower and 273 lb-ft of torque, sent to the rear wheels via the 9G-TRONIC nine-speed automatic. $40,250.

Three Aces of Bases of luxury; which one’s a Buy?

[Images: GM, Jaguar Land Rover, Mercedes-Benz]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • DEVILLE88 DEVILLE88 on Oct 10, 2018

    Buy the Caddy,burn the Benz, drive the Jag!

  • GenesisCoupe380GT GenesisCoupe380GT on Apr 07, 2020

    Buy the Caddy(from personal experience oil changes with this car are surprisingly cheap and the top-spec V6 engine sounds like a G35 coupe under acceleration, plus it requires only 87 octane) Drive the Benz(leasing a Mercedes may be cheaper but servicing it sure as hell won't be) Burn the Jag(British cars may have a hard life in this country but they certainly don't make it easy on themselves. And where I live there's only three Jaguar/ Land Rover dealers in the whole state)

  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
  • Willie If both nations were actually free market economies I would be totally opposed. The US is closer to being one, but China does a lot to prop up the sectors they want to dominate allowing them to sell WAY below cost, functionally dumping their goods in our market to destroy competition. I have seen this in my area recently with shrimp farmed by Chinese comglomerates being sold super cheap to push local producers (who have to live at US prices and obey US laws) out of business.China also has VERY lax safety and environmental laws which reduce costs greatly. It isn't an equal playing field, they don't play fair.
  • Willie ~300,000 Camrys and ~200,000 Accords say there is still a market. My wife has a Camry and we have no desire for a payment on something that has worse fuel economy.
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