Nissan Seeks Trademark for Confusing Model Names, Hints At Future EV Lineup

Steph Willems
by Steph Willems

Luckily for no one, the addition of electric model ranges to various OEM portfolios will only make today’s alphanumeric naming situation worse, including at Nissan. Mercedes-Benz and BMW deserve honorable mentions in this naming crime, but it’s really an industry-wide problem.

That brings us to this tidbit: the names IMQ and IMS, which just appeared in a trademark application. Until now, we’ve only heard about the Nissan IMX, which fails the name-recognition test compared to more more well-known monikers like CRX, MDX, and, um, DMX. The sought-after names point to two future vehicles, both of which might accompany the IMX electric crossover into production.

Just as no automaker can be without a bevy of crossover models these days, no self-respecting automaker can be without a future electric crossover. With the IMX, revealed in concept form at the 2017 Tokyo Motor Show, Nissan has an … interesting … addition to the green car landscape. It’s bold, rakish, and Nissan says a model drawing from it will reach production by 2020 or 2021.

The European Intellectual Property Office trademark application uncovered by AutoGuide points, at the very least, towards two more concept vehicles, though it’s possible the IMQ and IMS (the latter of which sounds like something sport-oriented) could join the future lineup. Or, one of these two names might stand in for the actual production version of the IMX concept. If you didn’t know, “IM” stands for Intelligent Mobility.

There was nothing stodgy about the IMX concept. In addition to the radical styling (how practical is that Acura ZDX-like rear?), the vehicle boasted two electric motors sending 429 horsepower and 517 lb-ft of torque to each corner. As we all know, 0-60 times and pure, raw power is what green car and crossover buyers alike care most about.

You won’t have to wait long to see another electric concept from the automaker, either. The company’s luxury division has one scheduled for a debut at next month’s North American International Auto Show.

[Image: Nissan]

Steph Willems
Steph Willems

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  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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