2020 Land Rover Defender Is On Sale, but Getting One May Be Tricky

Tim Healey
by Tim Healey

Months ago, I was supposed to board a plane to Old Blighty to drive the new Land Rover Defender.

Given the vehicle’s heritage and importance to the brand, I was excited to see if it was a worthy successor to the famous series of SUVs that came before. I was also excited to go to England for the first time. My Austin Powers impression would be so much cooler if performed in the Old Empire (narrator voice: It would not).

Before I could even finish the paperwork for an international excursion, my flight — and everyone else’s — was canceled. As you know, the pandemic killed off new-car launches for the foreseeable future, although JLR merely “postponed” this one.

My sadness about not seeing the English countryside for the first time pales in comparison to the sadness of the Defender buyer who plunks down a deposit only to have to wait for his ride. And keep waiting.

See, the pandemic has crippled production at the plant in Slovakia, just as it has screwed with production at so many other plants across the world. That’s a problem, since technically, you can buy a Defender right now if you’re so inclined. It’s officially on sale in these United States.

Sure, you can buy one, but will it be in your driveway? That depends on supply, which according to Automotive News is limited right now.

The AN story is paywalled, but Autoblog sums up the situation: The plant in Nitra, Slovakia (a sister city of my hometown, not that you care) was shuttered for eight weeks due to the coronavirus pandemic, and it’s just now getting back on the grind.

The plant could produce up to 150,000 vehicles a year, but the Defender shares the lines with the Discovery. Not to mention that JLR is planning to sell the Defender in 100 markets – and every last unit will emerge from Nitra. There are 188 Land Rover dealers in America.

Apparently, “several hundred” Defenders have been shipped out to American stores, and each dealer expects at least one Defender for its showroom before this month ends. Autoblog did some inventory searching and found a tick over 100 Defenders for sale on sites like Autotrader and Cars.com. Intriguingly, most appeared to be listed at MSRP, with little indication of price hiking due to short supply.

If you want to drive the Defender before signing on any dotted lines, you may also have to wait. The lack of supply means Land Rover is moving units around from store to store to provide test drives, so it’s a matter of timing – will your local store have a demo on hand that you can take for a spin? We’d suggest calling and finding out.

As for us, we hope to drive the Defender somewhere before too long. Obviously, plans are pandemic-dependent. Once we get our mitts on one, whether it’s from the official junket (should it still happen), a dealer-provided test drive, or a loan at home, we’ll give you our thoughts.

If you have Defender dreams, be patient. A dream deferred is usually better than a dream denied, after all.

[Image: Jaguar Land Rover]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Lie2me Lie2me on Jun 08, 2020

    There's one within a 50 mile radius of me with a "call for price", yeah sure. I now see where the new Bronco gets a lot of it's look

  • Conundrum Conundrum on Jun 09, 2020

    What, TTAC didn't get to go to that Namibia junket? Everyone else did. Just Google "land rover defender namibia review" and read twenty odd reviews. Seems like a pretty solid vehicle. They should have invited Hummer.

  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
  • Willie If both nations were actually free market economies I would be totally opposed. The US is closer to being one, but China does a lot to prop up the sectors they want to dominate allowing them to sell WAY below cost, functionally dumping their goods in our market to destroy competition. I have seen this in my area recently with shrimp farmed by Chinese comglomerates being sold super cheap to push local producers (who have to live at US prices and obey US laws) out of business.China also has VERY lax safety and environmental laws which reduce costs greatly. It isn't an equal playing field, they don't play fair.
  • Willie ~300,000 Camrys and ~200,000 Accords say there is still a market. My wife has a Camry and we have no desire for a payment on something that has worse fuel economy.
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