Still Interested? 2023 Acura Integra Enters Production

Matt Posky
by Matt Posky

Acura has announced that production of the much-anticipated 2023 Integra has officially commenced in Marysville, Ohio. Deliveries of the iconic nameplate are said to commence in June and orders can be placed now.

But with pricing having revealed the starting MSRP of $31,895 — over three grand more than the mechanically similar Honda Civic Si — one wonders if the public interest has held strong. We now know that we’re effectively getting a revamped version of the ILX (also based on the Civic) with a steeper price tag and a more desirable name. The Integra comes with a 200-horsepower turbocharged 1.5-liter inline-four, mated to either a continuously variable automatic (CVT) or a six-speed manual transmission. But the CVT is standard, forcing customers that want a manual to spend $36,895 (including destination) for the A-Spec — which also comes with adaptive dampers, sportier looks, a limited-slip differential, and Acura’s technology package.

While the tech niceties are probably sufficient in justifying the price bump, every version of the Integra still comes with 200-hp and 192 lb-ft of torque driving the front wheels. This may make it difficult to rationalize for those seeking a performance bargain, as there are quicker vehicles priced very near the Integra. While the majority of these are small hatchbacks and base-trimmed performance coupes utilizing turbocharged fours, there are also several V6-powered sedans hovering around $35,000.

It may not be entirely fair to call the Nissan Maxima a sports car. But the model does offer a 300-hp, 3.5-liter V6 for roughly the same money as the A-Spec. We are dubious that it’ll be able to hang with the Integra squealing around corners and are disappointed it also comes with a CVT. But it’s a very comfortable cruiser and likely to embarrass the Acura in a straight line.

Toyota also sells V6-powered versions of the Camry and consumers may still find leftover examples of the criminally underrated 2022 Avalon for roughly $35,000 on the same lot. Subaru has even softened the all-wheel-drive WRX to make it more adept at daily driving for the 2023 model year — and it’s almost assured to be the quicker car when lined up alongside the upcoming Integra. But if creature comforts are less important, Honda offers the nearly identical Civic Si for $28,315 and the 306-hp Type-R retails (without dealer markups) for roughly the same amount as Acura’s A-Spec.

Where exactly is the Integra supposed to find its niche? Honda has a solid reputation for delivering models that don’t appear all that impressive on paper and still manage to become legendary performance vehicles for offering high levels of satisfaction from behind the wheel. But the Integra looks to be little more than a direct replacement for the ILX, running with an emissions-friendly 1.5-liter (rather than the ILX’s 2.4-liter) and loaded up with tech. Only a portion of the recipe appears to be directed at the hardcore enthusiasts salivating over their rose-tinted memories of the previous Integra — leaving us with a model that’s effectively the luxury variant of the Civic Si.

If that’s to be the case, there’s little doubt that the 2023 Acura Integra will be a ball of fun when tossed around a corner. But it’s hard to see it shining quite so brightly when the Hyundai Elantra N and Volkswagen Jetta GLI are lurking nearby with lower price tags. Obviously, we need to see it dance before making any real conclusions. Though this nagging feeling that the market for a near-premium sedan with sporting pretensions might not be as robust as the automaker needs has persisted.

Maybe we’re all just waiting for that Type-R engine to drop. But what say you? Are you still interested in the upcoming Acura or is the Integra just the next ILX leveraging a nostalgic name?

[Images: Acura]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Mustangfast Mustangfast on May 07, 2022

    Is there any luxury automaker using CVTs in their vehicles? And no, Infiniti doesn’t count

  • Mustangfast Mustangfast on May 07, 2022

    Is there any luxury automaker using CVTs in their vehicles? And no, Infiniti doesn’t count

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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