Fisker is Reportedly Closing its California Headquarters

Chris Teague
by Chris Teague

While a few startup automakers have broken through with appealing vehicles and somewhat sound business practices, Fisker never really had solid ground under its feet. The automaker has recently warned that bankruptcy could be imminent if an investor or buyer doesn’t step in, and we’re now hearing reports that the company is shuttering its California headquarters.


Business Insider reported that Fisker is in the early stages of closing its location in Manhattan Beach, CA, citing sources within the company. The publication noted that workers will be moved to the company’s other location in La Palma, and some have been told to collect their things from the headquarters site to facilitate the move.


Fisker’s most recent regulatory report to the Securities and Exchange Commission stated that its $54 million in cash reserves “will not be sufficient to meet its current obligations.” The company has flirted with potential buyers and investors, with Nissan reportedly showing interest, but nothing has materialized, leaving it high and dry.


The automaker’s only EV has seen dramatic price drops in recent times, falling to less than half of its initial sales price. That move may seem appealing for some, but the risks of buying into a flailing startup that hasn’t shown a strong ability to fix problems or respond to customers should be enough to cause anyone concern.


It’s easy to poke fun at founder Henrik Fisker for yet another failed automotive startup, but the reality is that more choices are better for buyers. Besides, the Fisker Ocean is a compelling-looking EV, and many of its problems could likely be resolved with a careful software update. That said, I’m not eager to jump in line to buy one, and it appears few others are, either.


[Image: Fisker]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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