Honda Shows Prelude Concept in Japan

Matthew Guy
by Matthew Guy

Score one for the gearheads. At this year’s Japan Mobility Show (yes, it – like many other auto shows – has changed its name to include that irritating catch-all word), Honda president Toshihiro Mibe rolled out a two-door coupe called the Prelude. It’s a concept for now, of course, but our hopes are buoyed by one phrase uttered by Mibe during the car’s introduction.


“We are diligently progressing with development,” said Mibe, “So please keep your expectations high for this model.” Will do, sir. After defining the word, Mibe went on to explain how this model will become an, erm, prelude, for future models which will inherit some measure of driving joy. With that in mind, there is every chance in the world this low-slung car is simply being used as hype for some other message coming down the pipe – but we’ll choose to interpret these words in a non-cynical manner (for once).


Car companies craft plenty of concepts that never see the light of a production floor, though the presence of the GR 86 at rival brand Toyota gives us hope this Prelude will eventually appear in showrooms as a foil to the two-door Toyobaru. But if that were to happen, there would likely be a big difference between those two models. While precisely zero details were spilled about what is (or isn’t) under the hood, Mibe touted the Prelude Concept as a window to Honda’s electrification plans. 


Company spox spoke of the brand’s edict of a “full-fledged electrified future”, words which are being interpreted by some outlets as meaning the Prelude Concept is an EV. Fair enough – and, if so, bank on it using Honda’s own electric architecture and not the stuff they’re borrowing for GM to sling under its upcoming Prologue. But, as with most presentations of this type, there’s enough wiggle room in the sentences to leave the door open for this thing to be some sort of hybrid.


In any event, the machine shown in Japan looks remarkably production-ready, free of over-the-top frippery which sometimes adorns concept cars to signify they are simply flights of fancy. Most of us are old enough to remember when Honda and Toyota used to go at it hammer and tongs in this type of sporty segment (Prelude v Celica, et al); it would surely be to the delight of all gearheads if that competition was renewed in the coming years.


[Image: Honda]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • JMII JMII on Oct 26, 2023

    So a Honda Nissan Z with hybrid power? As an ex-'89 Prelude Si owner I doubt Honda can recapture that magic.

  • IH_Fever IH_Fever on Oct 26, 2023

    We can still spray paint the hood black and put a body kit on it, but if it's an EV, where does the fart can go?

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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