Hyundai Showcases New Kona

Matthew Guy
by Matthew Guy

The brand from Korea is no stranger to applying massive styling changes during next-gen redesigns and even some mid-cycle refreshes. This tradition continues with its latest Kona, an entrant in the B-segment crossover class which retains some of the old car’s overall shape but puts on an entirely new (and slightly alarming) front and rear fascias.


With the introduction of the overseas Staria minivan and now this Kona, we’re clearly into what historians will eventually call Hyundai’s ‘Robocop’ era. As with numerous vehicles on the road today, its headlamps are in the bumper jowls but, thanks to the human proclivity to assign anthropomorphic traits to vehicles, a narrow strip of LEDs span the new Kona’s hoodline in an effort to give the thing some form of relatable styling in the area we have been conditioned to expect a set of ‘eyes’. The charging door on EV variants is as prominent as it is invisible on some of its Genesis cousins.

Pixelated squares on the lower valance tie the Kona to members of the all-electric Ioniq family, and aggressive side strakes recall the Elantra. More pixels appear out back, some on the wide taillamp plus a few more on the bottom of its bumper. It’d seem Hyundai is keeping turn signals on this model tucked on the car’s outer corners; we’d complain this makes them more difficult to see in traffic than if they were integrated into the high-riding illuminated strip but that observation is already well-trodden. 


Growing significantly in size, the new Kona is 6.9 inches longer with a 2.4-inch longer wheelbase compared to last year’s car. This bumps the cargo capacity behind the rear seats to 17 cubic feet from just 13 cubes. Interior trappings are also vastly improved, now offering twin 12.3-inch displays and zooty color combos. Note the retention of real buttons for common controls, which is a good thing.

There will be numerous power choices. Hyundai says the Kona was developed as an EV first, so let’s start there. Some markets will get a ‘standard range’ trim but it’s a safe bet we will only get the 65.4 kWh battery paired with a 214-horsepower electric motor. Euro estimates (which are always generous) suggest a driving range of over 300 miles but something closer to 250 is expected when the EPA has its say. Will all-wheel drive appear? Maybe as a hot N model later on.


Gasser trims will get the familiar 2.0L engine, though N Line will be treated to a 1.6L turbo. No one is talking power numbers for those cars as yet but it is reasonable to assume they’ll be similar – if not identical – to the present Kona, meaning roughly 150 horses for the 2.0L and nearly 200 for the 1.6L Gamma engine. All-wheel drive should be on the table in some configurations and whilst a hybrid powertrain is on tap in some parts of the world, the rumor mill says that powertrain won’t make it to America.


Look for the new Kona in dealers roughly when the kids go back to school in September.


[Images: Hyundai]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Poltergeist Poltergeist on Mar 08, 2023

    I like how Dungdai pre-installs weird creases in the sides of their cars now so you can't see the one's "installed" when their typically crummy drivers drive them into poles, traffic signs etc.


  • PeterPuck PeterPuck on Mar 08, 2023

    Someone here once said that Hyundai has a knack for designing cars that look like they’ve already been in an accident. It’s still true.


    Like Twitter users overstate things and use hyperbole to gain attention, Hyundai overstyles their cars to gain attention.

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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