Maybe Tesla Didn't Cancel the Affordable EV After All, Or Did It?

Chris Teague
by Chris Teague

Following Tesla has always been a whiplash-inducing experience. The will they, won’t they themes continue in 2024, as the automaker recently reversed its reported decision to nix affordable EV plans, though the flip appears related to less-than-stellar first-quarter performance.


Tesla’s first-quarter net income dropped a whopping 55 percent to $1.1 billion, and revenue tumbled nine percent. After facing what it said were logistics challenges related to conflicts in the Middle East, protests at its German Gigafactory, and the slow ramp-up of the new Model 3’s production, the automaker’s investors apparently needed a steroid shot.


They got that injection with Tesla’s announcement that it would “Accelerate the launch of new models ahead of our previously communicated start of production in the second half of 2025.”

The previously reported cancellation of Tesla’s affordable EV also went out the door, at least on paper. “These new vehicles, including more affordable models, will utilize aspects of the next generation platform as well as aspects of our current platforms and will be able to be produced on the same manufacturing lines as our current vehicle lineup,” the statement read.


CEO Elon Musk would not elaborate on those future products and didn’t confirm the long-expected $25,000 car. He did note that Tesla would give more detail on its plans when it debuts its robotaxi plans in August.


While it’s worth noting that the automaker and Musk never confirmed the cancellation of the cheap EV, it’s also hard to imagine an accelerated product being good news for anyone. The Cybertruck had almost five years of development before reaching the market, and it’s had one quality issue after another. Just imagine that level of build quality, but it’s rushed.


[Image: Kovop via Shutterstock]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Vatchy Vatchy on Apr 24, 2024

    FSD never has been so what is with the hype about robo-taxis? You would need the first in order for the second to work.

    • See 3 previous
    • EBFlex EBFlex on Apr 26, 2024

      "Mr. Musk is a Confidence Man & White Nationalist, so don't expect White Nationalist Motors to make FSD work or to make a robo-taxi. Mr. Musk will continue to encourage his White Nationalist Cause and encourage Hate Crimes as long as people continue to use his White Nationalist Social Media unfortunately..."

      Very racist to talk about an African American immigrant like that.


  • D D on Apr 25, 2024

    Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?


    • See 1 previous
    • D D on Apr 25, 2024

      I try on a daily basis, but fail spectacularly. Never considered just being serious.


  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
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