Not a Joke: Tesla is Giving Away a Sledgehammer As a Referral Reward

Chris Teague
by Chris Teague

The world does not need another way for Tesla superfans to show their love for the company. Beyond the endless legions of people (or bots) willing to spring into action online anytime someone speaks ill of the company, it has released novelty products, like liquor, to adoring fans. The company is now offering another way to show Tesla love. Head designer Franz von Holzhausen recently tweeted images of the CyberHammer, an actual sledgehammer available through Tesla’s referral program as a reward.


Von Holzhausen used a similar tool to bash the Cybertruck’s doors during the initial reveal event in 2019 before breaking a window with a metal ball. The Cyberhammer features a “Franz” signature on its head to commemorate the event, and the hammer’s matte black finish mirrors von Holzhausen’s wrapped Cybertruck.


Tesla said it would only make 800 of the angular hammers. They’re only available as an award in the automaker’s referral program, which gives owners a code to share with a prospective buyer. If the buyer moves forward with their purchase, the referring Tesla owner gets credits that can be used for rewards like free charging or a Cyberhammer.


If you’re wondering why anyone would be excited to order a hammer from an electric automaker, you need to spend some time looking at Tesla fans. We’re almost guaranteed to see a host of videos with people beating the snot out of their Cybertrucks using the hammer, so there’s entertainment to be had for those of us “unlucky” enough to miss out on the promotion. Additionally, all of the company’s previous quirky prizes have gone over well with owners, including Tesla short-shorts, which poked fun at people shorting Tesla stock, tequila, and more. The company also offered Cybertruck-themed drinkware, including Cybersteins, to hold a favorite beer.


[Image: Tesla via X/Twitter]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

More by Chris Teague

Comments
Join the conversation
3 of 22 comments
  • ToolGuy ToolGuy on Mar 23, 2024

    We have been asked to trim out the bottom of 3 porch posts (4x4 pressure treated, show some wear at the bottom but just fine structurally). Picked up some PVC baseboard moulding, nothing fancy (milling our own profile into pressure treated lumber is an extremely bad idea). To get clearance for the trim we need to shift the base of at least one post over slightly (they were there before, see the paint line on the concrete? who said archeology is useless). Procedure says place a board (probably an old piece of 1x6 pressure treated, should be exactly the right combination of dense yet soft) at the base of the post(s) and tap that board with a hammer.

    Question: Which hammer should we pack for the trip over? Possibly relevant choices are: a) 22 ounce Estwing framing hammer, b) 40 ounce 'blacksmith' hammer, c) 4 pound 'engineer' hammer, d) 8 pound sledgehammer, e) 10 pound sledge, f) 16 pound sledge, g) 20 pound sledge, h) other. Please explain your rationale and/or show your math.

    Also, plumb up that street sign it looks like crap and the city will never get to it. Oh wait, I already did that. 😉 (Yeah, I know, corner lot, don't buy the corner lot, this ain't my property lol.)

  • Lou_BC Lou_BC on Mar 24, 2024

    Is Tesla hinting at a "Thor" edition Cyber Truck?

  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
Next