Putting the Cat to Sleep: Jag Cancels F-Type

Matthew Guy
by Matthew Guy

The slinky Jaguar F-Type, a car that looks even better in person than it does in photos – at least to these jaundiced eyes – will have just one more trip around the sun. The company announced today that to celebrate the F-Type’s final model year 75 years of Jaguar sports cars, they’ll be making a limited run of ‘F-Type 75’ special editions – available in both regular and R flavors.


The line-up continues to feature an all-V8 powertrain, offered in P450 AWD and P575 AWD variants. You can guess the horsepower amounts from their trim names, yeah? Or at least as measured in metric ponies which are within a shout of the mechanical horsepower figures generally quoted in North American literature. The 2024 model year will continue to offer an RWD derivative in P450 guise, a model now featuring R-Dynamic design elements in a presumed attempt to clean out the parts bin before production halts later this year.


Future Barrett-Jackson bidders take note: the ‘75’ special editions will be appended with the usual frippery, including special badges and a trim-specific set of gloss black wheels. Standard and R variants of the 75 will have their own wheel design, suggesting JLR is comfortable splashing out a bit of extra cash on this final hurrah. Quad outboard exhausts finish off the rump whilst a smattering of special badges will also appear inside the car.


Speaking of, Jag chooses to describe the cabin as a “1+1 cockpit”, an odd label bringing to mind side-by-side off-road vehicles and the like – which this thing definitely isn’t, of course. What’s next? “Side-by-self”? Whatever nomenclature Jag marketers choose to drag into the company’s next chapter, it can’t be any more convoluted than that.


In case your attention has been elsewhere, Jaguar has designs on becoming an all-electric brand looking forwards beyond 2025. With that plan in place, the V8-powered F-Type makes for a dandy send-off to Jag’s days as purveyors of internal combustion. Confirming this, Matthew Beaven, JLR Chief Designer for Exteriors, spoke of the F-Type’s styling to celebrate their racing and sporty lineage “before Jaguar becomes an all-electric brand from 2025."


Until then, we will enjoy the supercharged 5.0L V8 in these F-Types, amplified by an active exhaust system that permits the sort of crackle-pop-burble which annoys yer irritating neighbors and entertains the cool ones. The 2024 Jag F-Type will be assembled at the company’s Castle Bromwich plant in the UK and first customer deliveries are expected to being Spring this year.


[Image: Jaguar]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Kcflyer Kcflyer on Jan 12, 2023

    Beautiful cars, Jag has always had some of the best designers. But expensive and (reputation only) unreliable is not my cup of tea.

  • Corey Lewis Corey Lewis on Jan 12, 2023

    "...to celebrate their racing and sporty lineage “before Jaguar becomes an all-electric brand from 2025."


    One more moment to celebrate before we cut the cord to any and all history of the brand, basically.


    I agree with the comments above, claiming all EV in a couple years without 1) showing big product plans in advance and 2) linking the new cars to your lineage seems like a 1-2 recipe for a flop.


    And the idea that an EV can't be racing or sporty is false anyway, and that designer should not have phrased it that way. :)

    • See 1 previous
    • 28-Cars-Later 28-Cars-Later on Jan 12, 2023

      Freed I suspect you are correct.


  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
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