Toyota Assembly Plant in Texas Turns Twenty

by Matthew Guy

Published: October 26th, 2023

toyota assembly plant in texas turns twenty

Whilst we don’t generally run news of this sort, it is worth noting that this month represents a full two decades since Toyota put shovels in the ground to build what would become their San Antonio truck plant, a spot which currently cranks out Tundra and Sequoia machines.

Why is it worth noting? Because the products that pop from this plant are one of the few that have had even a meager amount of success in challenging the Detroit Three in the half-ton truck game. Other challengers have come and gone but the Tundra and Sequoia have managed to stick around and be relatively successful. That’s something to crow about – even if the market share of these models remains a sliver of what Detroit grabs every year.

Since breaking ground in 2003, Toyota Texas has assembled upwards of 3 million trucks and SUVs since production started in 2006. The company claims this place represents $4.2 billion in the Lone Star State, though specifics on that figure are tough to nail down. Suffice it to say that any automotive plant producing this many vehicles has far-reaching positive effects on the area in which it is located, from direct jobs to supplier contracts to local businesses that benefit from people spending their Toyota paychecks.

If you need a brief history lesson, the Tundra has been produced steadily at this facility since it opened in 2006, though the Sequoia only began life there in 2022. That was one year after Tacoma production was shuttled off elsewhere, ending an 11-year run that began in 2010. Through the third quarter of this annum, just over 92,000 Tundra pickups have been sold plus about 15,000 Sequoia SUVs.

Toyota has also donated more than $50 million to local nonprofit organizations, including a hundred grand this week to The Institute for School & Community Partnerships at Texas A&M University San Antonio and The 100 Club of San Antonio. It seems the names of societies in Texas are as big as the state itself.

[Images: Toyota]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

#Toyota #Texas #Production #Sales

Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments

Join the conversation

2 of 22 comments

TheEndlessEnigma on Oct 27, 2023

Is that 3 million vehicle number correct? It averages out to 150,000 vehicles a year, that seems like a rather lower volume plant.

Like Reply
Kwik_Shift_Pro4X on Oct 27, 2023

Too bad for all of those rusty truck frames getting through.

Like Reply
- Carson D on Nov 03, 2023
  
  Those were UAW built frames from Dana that were delivered with falsified inspection reports to go along with the corrosion treatment steps that were paid for by Toyota and skipped by Dana/UAW. It was sabotage that worked because there was nobody in the media willing to tell the truth about the UAW.
  
  1

Recent Comments

Wjtinfwb Not proud of what Stellantis is rolling out?
Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
Willie If both nations were actually free market economies I would be totally opposed. The US is closer to being one, but China does a lot to prop up the sectors they want to dominate allowing them to sell WAY below cost, functionally dumping their goods in our market to destroy competition. I have seen this in my area recently with shrimp farmed by Chinese comglomerates being sold super cheap to push local producers (who have to live at US prices and obey US laws) out of business.China also has VERY lax safety and environmental laws which reduce costs greatly. It isn't an equal playing field, they don't play fair.
Willie ~300,000 Camrys and ~200,000 Accords say there is still a market. My wife has a Camry and we have no desire for a payment on something that has worse fuel economy.
Kjhkjlhkjhkljh kljhjkhjklhkjh NOBODY BUYS THEM SO NO