Toyota Teases Yet Another Crossover

Matthew Guy
by Matthew Guy

It seems Toyota is bent on covering every single niche in the crossover segment, currently slinging vehicles ranging from the pert Corolla Cross to the jumbo Grand Highlander. Now, another bundle of joy is on the way – but they’re not telling us its name.

As with most teasers, we are deemed worthy of but the slightest glimpse of taillight and a couple of badges. This is akin to other, more human levels of infuriating tease but VS lawyers are not permitting us to elaborate on such activity here. The shot does provide us with a clue about this rig’s name thanks to the plastichrome letter ‘C’ stuck above the license plate cutout. Given the general size and shape of that area and the badge’s positioning, it is reasonable to say the model name has five letters; Camry or Crown, perhaps? It’d be funky – though highly unlikely – if they resurrected the Cresta or Carina names from other markets, but if they apply the Celica name to an SUV there will be riots. Just sayin’.


The Crown is an intriguing thought, one with which several other outlets are running. Some sort of Crown Cross or Crown SUV would certainly thrust that nameplate in front of a whole array of new customers, folks who would likely never consider the new Crown sedan as their next vehicle. To be sure, the company did heave out a PR photo last year showing four vehicles that could possibly bear the Crown name; amongst them was a large SUV. This may very well be that machine – and it could be the same one whose Prius-like headlamps were teased last week.


Officially, the bumf for this photo promises the vehicle will have all-wheel drive and describes the thing as a “hybrid electric mid-size SUV”. Top-spec Crown models in this country are powered by an electrified setup that mates a turbocharged 2.4-liter four-banger engine with a rear-axle electric motor to produce a combined 340 horsepower. Other tunes belt out just 236 horses and use a CVT instead of a conventional automatic. Given the Crown’s elevated ride height, it’s not out of the question for Toyota to drape some sort of slinky crossover-ish body atop that car’s bones and squeeze more profit from the platform. And if we were rude, we'd totally point out the lack of alignment between the hatch and body on this pre-production vehicle being teased today.


Whatever it is, we shouldn’t have long to wait. Toyota will probably have a couple of reveals at the Tokyo Motor Show which kicks off in just a couple of days.


[Images: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 25, 2023

    I only look forward to the Toyota Stout, if it ever gets a release.

    • Analoggrotto Analoggrotto on Oct 27, 2023

      Next Generation Telluride will spawn an ATP variant with an pickup bed.




  • Ajla Ajla on Oct 25, 2023

    Not sure how it will translate to a CUV but I'm a fan of the Crown lifted sedan. The biggest downsides are the weird exterior and Toyota branding.

  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
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