Prices Surface for 2025 Chevrolet Equinox

Matthew Guy
by Matthew Guy

The popular Equinox represents bread-and-butter sales for many Chevy dealers, so any wholesale changes are often eyed with equal amounts of anticipation and trepidation. Looking far more square and rugged compared to other iterations, the Equinox also gets a higher starting price for the 2025 model year.


It now starts a fin under $30,000 which suggests we’ll see plenty of advertisements this summer declaring the 2025 Equinox starts at $29,995. This sum is $2,000 dearer than last year when compared that annum’s least expensive model which was an LS, not LT. It is fair to note there is a heckuva lot more tech packed into the thing for 2025 which makes the price hike something of a wash. 


Interestingly, it is being reported that the RS and Activ trims will each clock in at $34,395; this suggests a sort of so-called ‘Y’ marketing strategy which used to be deployed by Cadillac. If you’re wondering, a front-drive RS stickered at $32,345 last year. All-wheel drive used to be a $1,600 option on RS but now it is an even two grand. Same goes for the new-for-’25 Activ trim.


The next-generation Equinox certainly looks a lot better than previous efforts, with bodylines inspired by strong proportions of a Silverado, to say nothing of the recently introduced 2024 Traverse. Familial relations are strongest up front, where a broad shouldered fascia plays pretty well with the new color selections and skiffs of silver paint intended to evoke thoughts of burly skid plates. Square wheel openings, fender flares, and a distinctive C-pillar that some marketing wonk is sure to call a shark fin all work cohesively.


Through the first quarter of 2024, Chevy delivered a total of 54,185 Equinox crossovers (Toyota sold 124,822 RAV4 models, if you’re wondering), far more than any other nameplate except Silverado. In fact, Equinox found more homes than the entirety of Cadillac (35,451) or Buick (44,385) in the first three months of 2024. 


[Image: Chevrolet]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Theflyersfan Theflyersfan on May 01, 2024

    It isn't just GM (Looking at Ford and Nissan as well) but will always question the wisdom of putting 1.0 to 2.0L high pressure turbos into a vehicle that can exceed 2 tons when loaded with American-sized Americans and the cargo one hauls around. I know the automakers don't care - the warranty has long ended by the time the turbo goes Chernobyl, but doesn't look good for loyalty if engines keep frying.

    • Jeff Jeff on May 01, 2024

      True and there will be more vehicles that will go to smaller displacement turbo engines to meet CAFE standards. For 2025 the Traverse, the Acadia, and the Enclave ditches the trusty 3.6-liter V6 for a 2.5-liter turbocharged four-cylinder engine.


  • Jimbo1126 Jimbo1126 on May 02, 2024

    $29,995? Chevy boasting that? It still looks like it starts at $19,995 and you know it's true.

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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