Jaguar Land Rover Now Retrofitting Vintage Rides With Modern Infotainment

Matt Posky
by Matt Posky

Few things look more out of place inside a classic automobile than a period-incorrect head unit. It draws the eye like a pimple on a nose.

Fortunately, Jaguar Land Rover is now offering a new range of infotainment systems that pair modern functionality with “discreet and harmonious styling.” It’s the coolest idea since Porsche’s Classic Radio Navigation System in 2015. Alright, so it’s the exact same idea — but that hasn’t made us any less stoked about it.

Like the Porsche unit, JLR’s handiwork also resulted in something you could inconspicuously slot into your dashboard without it sticking out like a sore thumb. The “Classic Infotainment Systems” come in five distinct flavors, designed to pair well with the interior of any Jaguar or Land Rover sold over the last few decades.

Wholly unnecessary, yet undeniably cool, the systems adds telephone functionality, phonebook transfer via Bluetooth, an internal microphone, auxiliary jack, USB port, satellite navigation and supports pairing with up to four devices. Customers also receive digital radio, as well as the standard FM and AM analog reception.

While the systems are unobtrusive, they aren’t seamless. The 3.5-inch touchscreen that’s integrated between traditional rotary controls and buttons is a dead giveaway that the head unit wasn’t an optional extra from 1987. It works well enough under a cursory examination through the passenger-side window, though.

The units are available through Jaguar Land Rover Classic and retail for about $1,800 in the United States. However, those who aren’t interested in D.I.Y. projects can have them fitted at any authorized Jaguar or Land Rover dealership for a little extra. Obviously, purists will forego even entertaining the idea that an abomination like this dare grace the insides of their future classic. But less pedantic owners will probably find the offer tempting enough to overlook the inauthenticity and price.

The manufacturer says the devices should work on any vehicle using a negative ground system. But they’ve been designed to fit especially well with specific models. For Jaguar, those include the XJ40, XJS, and Series 3 XJ Sedan. Meanwhile, Land Rover optimized them for the Defender 90 and 110, Series 1 Discovery, Series 1 Freelander, and the last batch of Range Rover Classics (93-96).

[Images: Jaguar Land Rover]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jagboi Jagboi on Sep 12, 2018

    The first photo looks like a Silver Shadow dash. It sure isn't a Jaguar.

  • WallMeerkat WallMeerkat on Sep 12, 2018

    I remember watching Goldeneye and the thing that stuck out about the DB5 in Monaco was the CD player head unit that looked like it was straight out of a ricer hatchback. The type of thing I might have retrofitted to the beater I owned, then have to take the front cover off in case it was stolen. Surely that would ruin James Bonds tux jacket? Of course it was then revealed that it was actually a fax machine. Because 90s. The JLR head unit - how are they going to retrofit DAB (digital radio)? Any third party solutions I looked at in the past involved extra aerials or ugly antenna things that stuck onto the windscreen.

  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
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