Rare Rides: Take Note of a 1960 Opel Rekord

Corey Lewis
by Corey Lewis

Long before Opel became a donor for the badge-engineered Cadillac Catera and Buick Regal, the then GM-owned company shifted its own cars on North American soil. Today’s Rare Ride is a very early example of such a North American offering: It’s a two-door Rekord sedan from 1960.

The first Opels arrived on North American shores circa 1958. They wore their Opel badging proudly, and were distributed via Buick dealerships who’d signed on for some additional German flair in the showroom.

By that time, the Rekord model was in its second generation. The model started off as a compact executive car aimed at the European market in 1953. Originally known as the Olympia Rekord, the model’s success warranted a follow-up album. The new one bore the name Rekord P1 (initially Rekord P), and the small sedan was introduced in 1957 at the Frankfort Motor Show.

Larger than its predecessor, the new Rekord took its styling inspiration from popular large American cars of the day. Windows at the front and rear were of a wrap-around style, aping American favorites like the Buick Roadmaster and Chevrolet Bel Air. Other American car features included daring two-tone paint and matching two-tone interiors.

The model found quick success, earning a repeated second place finish on the West German sales charts. Rekord was bested only by the less expensive VW Beetle. German journalists of the day gave the Rekord a special pet name too: “Bauern-Buick,” or “Peasant’s Buick.” Charming.

The two-door sedan style was the only one available for 1957. The next year, a four-door sedan, a three-door station wagon, and a panel van debuted. Engines supplied to the Rekord varied by build date and trim level. All were inline-fours ranging from 1.2 to 1.7 liters in displacement. A single transmission was available for the majority of the Rekords produced — a three-speed manual. While an automated manual entered service for 1959 and 1960, it proved an unpopular option.

The second-generation Rekord was short-lived, and a third generation (the P2) was ready by summer of 1960. Growing larger and more luxurious with each successive model, Opel produced eight different generations of the Rekord, spanning the years 1953 to 1986. It eventually replaced the model with the Omega, which you’ll remember as the Cadillac Catera.

Today’s Rare Ride is a 1960 example, from very late in the second generation’s run. It’s a base model Olympia trim, meaning it has the smaller 1.2-liter engine. In monochromatic green and decent condition, it asked $5,000 on eBay recently. It received no bids.

[Images: eBay]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Ajla Ajla on Jan 04, 2019

    "Engines supplied to the Rekord varied by build date and trim level. All were inline-fours ranging from 1.2 to 1.7 liters in displacement." ...And I'm proud to be an American...

  • Jeff S Jeff S on Jan 06, 2019

    The Rambler American was a much better car than this and probably got better mpgs.

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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