Kia Teases EV9 Ahead of March 15 Unveil

Matthew Guy
by Matthew Guy

Creating a bit of hype for the launch of their all-electric large crossover, Kia has dropped a teaser video for their upcoming EV9. If the shadowy images are any indication, there’s little chance of owners losing it in a parking lot.


Set to act as the brand’s flagship EV, this machine will enter an arena that is slowly filling with seven-passenger electric vehicles – but few of which are likely to be offered at this price point. No one expects the EV9 to be priced at $19,995 but it’ll almost certainly be well south of others in its size category such as the Tesla Model X and Mercedes-Benz EQS SUV. We’ll take this moment to point out all those vehicles use a mash of alphanumerics for their names. Make of that what you will.

As is typical of teasers, specific details are few and far between – but we can still parse a few particulars. The front end seems to take much from the concept car and various spy shots of the real thing, using a series of dot-matrix shapes and strips of LEDs to create a unique lighting signature. Its taillights reach to the sky and, save for small twin spears pointing towards the center of this car, Kia likely won’t mind if some non-car people mistake it for a Cadillac. The EV9’s side profile is boxy, as one would expect from a company that brought us three-row vehicles like the Telluride.

The bottom of that rear window is devoid of a wiper arm; we hope one is tucked away and hidden behind the roof-mounted spoiler. This is an irritating trend in new electric cars, with manufacturers doing away with rear wipers for the sake of weight or complexity or power consumption or because a bed-wetting bean counter said it was a good idea. Despite claims that aero effects will keep that pane clean, real-world testing in messy conditions proves that grime still accumulates, and a wiper is needed. Perhaps if enough of us complain, we can nip this trend in the bud before it becomes too widespread.


Kia plans to officially reveal the EV9 on March 15th.


[Image: Kia]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Cprescott Cprescott on Mar 06, 2023

    The voice of the ghost of Andy Rooney... "Have you ever wondered why EV's have the most external lights when that uses the power from their only propulsion resource? You'd think they'd economize and maximize range and do the least possible. "

    • Luke42 Luke42 on Mar 06, 2023

      The power draw from LEDs is trivial compared to the vehicle's propulsion needs.

      Just like it is with gasoline vehicles, where the lights are powered by burning chemical fuels and confining the escaping hot gasses - except that DC-DC converters are far simpler, and easier to size to the application.





  • 28-Cars-Later 28-Cars-Later on Jul 05, 2023

    Atrocious styling, just wow. Please fold the marque into Hyundai.

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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